Vol. 01 · Indianapolis, IN
Practical AI · Est. 2026

The quiet kind of AI help
for the people who actually run
this city.

You don’t need another dashboard, another subscription, or another twenty-two-year-old in a hoodie telling you to “transform.” You need a straight answer about where AI actually saves you time — and someone who’ll sit at your kitchen table and set it up.

No slide decks No enterprise contracts No jargon
Built for operators who:
· Answer their own phone at 7pm · Still quote on a clipboard · Have a receptionist, not a “tech stack” · Learned skepticism the hard way
§ 01 Services

One way in. Three ways forward after.

Every engagement starts with the same $200 assessment. What comes next — sprint, retainer, or “you don’t need AI for this yet” — gets scoped honestly from what we find, not from a rate card I made up.

Service 02 4–8 weeks

Implementation Sprint

We pick one workflow and build it. Real automation, documented SOPs, and your team trained to run it.

  • One priority workflow
  • Working build, not slides
  • Guardrails + SOPs
  • Handoff + training
Scoped after assessment Learn more →
Service 03 Monthly

Optimization Retainer

For when the first build earned trust and you’re ready for the second, third, and fourth.

  • Monthly review + tuning
  • New workflow per quarter
  • Team office hours
  • Vendor gatekeeping
Scoped after assessment Learn more →
§ 02 Process

Four steps. Fewer surprises.

This is the whole engagement. If someone tells you it’s more complicated than this, they’re padding the invoice.

i.Week zero

We talk, for real.

A 30-minute call. No deck. You describe what’s slow. I ask questions until I actually understand your business.

ii.Weeks 1–2

I audit, in person when I can.

I shadow your team, pull a handful of numbers, and find the one workflow where AI earns the most hours back.

iii.Weeks 3–6

We build the first one.

Real tools, not prototypes. Documented in language your receptionist can follow. Tested before it goes live.

iv.Week 7 onward

You keep what works.

I hand it off. You run it. I stay available — for a call, a tweak, or the next sprint. No subscription required.

§ 04 A note
Bryan Messersmith
BRYAN M.
FOUNDER

I started PeakMacro because I kept watching good businesses — ones my family uses, ones down the street — get sold AI “solutions” they didn’t need, by people who’d never set foot in their shop.

My promise is small and specific. I’ll show up. I’ll speak plainly. I’ll tell you when AI isn’t the answer. And when it is, I’ll build the smallest thing that works, and stay until it sticks.

That’s the whole pitch. — Bryan

§ 05 Field notes

Things I’ve learned — out loud.

Plain writing about what’s actually working, what’s not, and what to try this month. No roundups, no listicles.

§ 06 Honest questions

The stuff you’d actually ask if we grabbed coffee.

Do I need to know anything about AI to work with you?
No — in fact it’s easier if you don’t. My job is to translate. If you can describe your week, we can find the workflow.
Is this going to replace my people?
Almost never. The good engagements give your team their mornings back, not their paychecks. I’ll tell you honestly if it’s otherwise.
How much does the first engagement cost?
The entry is flat: $200 for the assessment — that’s 1–2 weeks of my time shadowing your work and telling you what’s real. If the assessment finds something worth building, I’ll scope the sprint or retainer then, with real numbers in front of us. I won’t quote you before I understand your business, and I won’t move the number once I do.
Can we meet in person?
Preferred. I’m in Indianapolis and I’d rather see your shop than Zoom into it.
What if I already tried “AI” and it didn’t work?
Probably the most common reason folks call me. Bring the receipts — we’ll figure out what went sideways and whether it’s worth another swing.

One honest conversation

Let’s pressure-test where AI
actually earns you time back.

Thirty minutes. No pitch. If I don’t see a real opportunity in your business, I’ll say so — and probably send you to someone who can help instead.